Loop
Projects? Done.
Collaborative,
Easy &
Efficient.
Giving Students The Platform to Collaborate
As college students ourselves, we noticed there was a significant lack of a space for creatives to come together to connect for projects and network early on.
So, we took to the stage to explore how we could effectively integrate collaboration and early career development into an experience for creatives in universities.
The Origins
At first, we wanted to create an all encompassing app that would empowers creatives to continuously enhance their skills in creative softwares, receive personalized guidance for their career, and fosters collaboration through a supportive community.
But as we dove deeper into our research, we begin to see cracks in the surface that showed our target audience was too narrow. The prevalence of time management issues was seen among college students around the world, and it highlighted an opportunity to widen our app's appeal to all college students and not only creatives.
As the UX/UI Designer
As the UX/UI designers on this project, I ensured visual consistency across all app screens. I conducted extensive A/B testing to determine which features and color schemes best suited our target audience and made sure the design system was cohesive throughout the app.
I also assisted in leading wireframe ideation, feature navigation, and information architecture.
For college students,
by college students.
Who’s Loop For?
With students all around the world not knowing where to start in their career, Loop caters to these students to help them organize, build their network and connect with students around their campus for projects or future career opportunities. Starting networking early.
& Introducing
Your AI assistant that streamlines your planner.
Starting from $2.99/month
RESEARCH
Understanding What
Students are Looking For.
We constantly kept students at the core of our app by interviewing them at important points as we developed our apps. This was done through interviews, user tests, cultural probes and more.
2 Google Surveys
With over 300+ responses from college students
Cultural Probes
Understanding pain points with current apps, time management and features in place
User Testing & Interviews
Making sure the screens were perfect to use, looking into iterations and more.
Our Solidified
Problem Space
After our rounds of interview and user testing, we begin to realize that though our initial idea was for collaboration we found a huge gap in where students struggled with time management.
Lack Early Collaboration
Lack of Collaborative Platforms
Students faced issues with finding peers they could collaborate and connect with.
Due In
5 MINUTES.
Struggles with Time Management
With the workload, they found it difficult to maintain a good work-life balance in college.
Conflict Skills
Learn how to mediate efficiently
Easy
2/24
Need for Soft Skill Development
They saw a need to enhance their soft skills before launching into their careers after graduation.
DEVELOPMENT
Finding the
Right Visual Brand
We wanted to keep our branding light and inviting, something that would cheer the students and keep them motivated as they connected with students throughout their campus.
Font
Montserrat & Sora are perfect for readability and highly easy to scan when digesting large amounts of info. It gives the interface a modern and productivity-focused look.
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STATS
What did the
students have to say?
100%
of Students found the planner intuitive and extremely helpful
89%
of Students said they face issues finding people to collaborate with
87%
of Students wish for an app that gives them career guidance.
77%
of Students found the short skill learning highly useful to keep them confident.
Loop
Built for college students,
by college students.
View Prototype
